Write Your Own Paycheck [Day 5/365]

[Day 5/365]

โ€” 11.58 pm

January 12, 2024 โ€”

Write Your Own Paycheck ๐Ÿšฉ

Read on: personalbrandmba.comโ€‹

Read time: 15 minutes


What we will cover in today’s newsletter


โ†’ Bedtime stories

โ†’ The framework that prints cash, damn near automatic

โ†’ Tough love (Ignore if you’re soft)

โ†’ If you lack “belief”, finding “belief” is not the answer



Skipping the persuasion sales story


It’s almost midnight and I’ve worked out twice today and got a bike crush.

So I’m going to save you the bedtime stories:

“Imagine if you had 3 wish…

“Imagine if you could make unlimited money…

“Imagine quitting the 9-5 to build a passive income empire OVERNIGHT!”


Btw, this is a great way to sell through pain points,

It’s called: “Twisting the knife”.


The framework that prints cash, damn near automatic

(See what I did there?)


Framework = {Skill} + {Customer} + {Market}


Not any kind of skill, a high paying one.

Not any kind of market, a high leverage one.

Not any kind of customer, a big purchasing power one.


Good examples:

Example = Sales + Investors + Real Estate

Example 2 = Writing + Fortune 500 companies + Tech


Bad examples:

Example 1: Design + Designers + Anyone

Example 2: Marketing + Startups + NFTs


This framework is dumb simple. But your mind is complicated.

Let’s talk about that.


Tough love (ignore If you’re soft)


The problem isn’t that you don’t know how to make money, you do.
The problem isn’t that you don’t know how to find a better market, learn a high paying skill or find a customer with big pockets, you do.


Your problem isn’t about the “problem” itself, It’s about you.

You are the problem.

And you don’t want to fix it.


You don’t sell, and you expect people to buy from you.

You don’t market, and you expect people to know you.

You don’t deliver, and you expect people to refer you.


Fix you โ†’ Fix the problem

Take responsibility for your own shit


Here’s another simple, dumb framework for you:



If you’re toxically weird, in your own skin, never open up, never share, never reach out, never ask for help, never post, never engage, always take things personally, afraid to open up,


Don’t bother learning business skills.

A lot of you people are trying to do this business thing because they want to RUN AWAY FROM PEOPLE.


(If you don’t want to interact with people, what you need is a therapist… Just sayin’)


I love you but you have to hate yourself enough to find yourself. To believe in yourself. To be a man for yourself, as a verb.


If you lack “belief”, Finding “belief” is not the answer



Not my mom, not my ex, not my friends…

But that didn’t matter.

I did it anyways.

I, believed in me.



That definition of belief means that:

“I didn’t believe in myself
In the first place
Until one day I started believing.”


For me, that’s wrong.

I don’t need to believe in myself to do it. I never doubted myself in the first place.

And this is not coming from a place of ego.


That definition of belief didn’t serve me. It restrained me. It limited my potential.

So I created a new definition of belief:

“You become a believer by
Acting as one
Until that
Action reinforces your identity
As the holder of that belief.
Until they become one.”


This new definition applies in all aspect of beliefs (in my life):

Confidence, fate, religion, losing fat, making money, writing everyday, etc.


Use it or make your own definitions.


I think this newsletter is going to teach you more life skills than it’s going to teach you about business or brand.


Till next time,

Your brand conductor.


P.S. I’m not doing a good job promoting this newsletter, I’m losing subs every day. My commitment to you is to show up everyday. Your commitment to me is If you liked what you read, you share with you saw.


P.P.S. If youโ€™re reading this email and thinking to yourself, โ€œWow, this is really helpfulโ€”I wish I had one of these for myself, attracting clients, nurturing your audience, owning an email asset, making a name for yourself, building credibility, authority, and industry-recognitionโ€ I can help!

I specialize in ghostwriting premium educational email courses (EEC) for
sub-high-net-worth misfit executives
โ„ข. Click here to book a 15 minute call to see if
I can help you. Or, respond to this email and let me know what youโ€™re looking for!

๐Ÿดโžœ On the fence? Check out the (free) executive personal branding EEC.

Let’s do more together:

High-net-worth individuals have 3 personal branding assets in common,
These assets can either make or break their business (no, It’s not social media influence):

  1. An educational email course that documents their expertise, builds up their authority and generates leads on autopilot.
  2. A monetization blueprint. Let’s be real, you rather have 100k followers or $100k in your bank account?
  3. An irresistible offer that people feel stupid saying no to.

Best part?โ€‹
You can do it too. For
free! No questions asked:

โ†’ Build Your Educational Email Course, Use this in-depth step-by-step process that I use as a guidebook with my paid clients to write a premium educational email course. Thank me later.

โ†’ Personal Brand Monetization Blueprint, The ultimate action plan for building a one-person personal branding business online.

โ†’ Create an Irresistible Offer, This is where money is made. Without it, you don’t have a business, you have a hobby.

Worst part?
This will take time.

  • 1 month to build an irresistible offer.
  • 3 months to learn how to write and build an email course.
  • 6 months to build an online personal brand (on just 1 channel).
  • 3 months to monetize your personal brand.
  • 3 months of trial & error.

You have 2 options:

โ†’ Spend Time. Learn Skills, Do It Yourself. Start Tomorrow. Make or Lose Money.

โ†’ Save Time. Leverage Skills. Hire Me. Start Yesterday. Make Money (Loss-Free).


Not all heroes wear capes, some wear glasses.

But the conductor wears both.


~ See you traffic ~

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