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The Content Gameplan for Businesses in 2024 ๐ฉ
– An action plan for making content –
Read on: personalbrandmba.comโ
Read time: 5 minutes
Omar El-Takrori | #TheDept Podcast Ep. 16 |
By Omar El-Takrori | #TheDept Podcast Ep. 16
โhttps://www.youtube.com/watch?v=Mgk3-EUOlpQโ
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1) Skill Development
– Focus on improving specific skills like communication and presentation, especially for long-form content.
– Consider training or courses to enhance your content creation capabilities.
– Focus on consistent outputs (like one pod per week), not outcomes.
– Don’t get discouraged by low views initially, focus on the long-term impact.
2) Long-Form Video Content (YouTube)
– Aim for high viewer retention rates, especially on platforms like YouTube, by creating engaging and informative content.
– Monitor the average watch time of your videos to gauge viewer interest.
3) Audio Podcasts
4) Instagram Content
What to share:
- Behind-the-scenes content.
- Daily activities (What you’re working on).
- Business and personal insights.
- What’s on your mind (POV).
- Your passions and hobbies.
5) Email Marketing
– Utilize content from your Instagram Reels and YouTube videos for email content.
6) Consistency & Engagement
– Regularly engage with your audience to build a trusted brand.
– Listen to their frustrations, understand their needs, and address each one of them.
– Use their feedback to refine your content strategy.
– Encourage them to share your content to reach a wider audience.
– Express gratitude for their support.
– Foster a sense of community with them by being more active in the DMs, responding to comments, sharing user-generated content, and creating interactive content like polls and Q&A sessions.
– Leverage the 7h rule:
It takes about seven hours for someone to trust you online. That’s about 52 videos with 8 minutes each.
– If your content is of service to others, don’t hesitate to share testimonials.
7) Content Repurposing
– Repurpose content across platforms. For example, use segments from your YouTube videos for Instagram Reels and Stories.
– Utilize AI tools or editing software to create snippets from long-form content for social media posts.
– Contextualize content for each platform to maintain reach and engagement.
– Maintain a consistent posting schedule across all platforms.
8) Analytics and Adaptation
– Regularly review your content performance across platforms.
– Adapt your strategy based on what content performs best in terms of engagement, views, and conversion.
– Make regular improvements (the 1% better rule).
– Experiment with different content formats, such as interviews, tutorials, vlogs, or live streams.
9) Quality and Production
– Use props, whiteboards, or visual aids for explanatory videos.
– Invest in good lighting and simple video editing to enhance your content quality.
Here’s Omar’s master gear list for video production:
โhttps://docs.google.com/spreadsheets/d/1rJgmfMg9Dlmm-rR6Zm9v-w5Ez29oskep1T41FTr4H8o/โ
10) Monetization Strategies
– Leverage your content for monetization through avenues like Google AdSense on YouTube.
– Consider low-ticket educational offers like online courses or challenges related to your expertise.
– Explore opportunities for brand deals and sponsorships, especially if your content aligns with particular brands or products.
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If you donโt make a name for yourself, the market will assign a name for you.
So what are you waiting for?
โ Lack of clear process?
โ Don’t have the “know-how”?
โ Don’t know where to start?
No more excuses.
โSchedule a 15-minute call from the link below if you want to start making content that builds your brand, shapes your reputation, and doubles your business.
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Till next time,
Your misfit friend.
Let’s do more together:
High-net-worth individuals have 3 personal branding assets in common,
These assets can either make or break their business (no, It’s not social media influence):
- An educational email course that documents their expertise, builds up their authority and generates leads on autopilot.
โ - A monetization blueprint. Let’s be real, you rather have 100k followers or $100k in your bank account?
โ - An irresistible offer that people feel stupid saying no to.
Best part?โ
You can do it too. For free! No questions asked:
โ Build Your Educational Email Course, Use this in-depth step-by-step process that I use as a guidebook with my paid clients to write a premium educational email course. Thank me later.
โ Personal Brand Monetization Blueprint, The ultimate action plan for building a one-person personal branding business online.
โ Create an Irresistible Offer, This is where money is made. Without it, you don’t have a business, you have a hobby.
Worst part?
โThis will take time.
- 1 month to build an irresistible offer.
- 3 months to learn how to write and build an email course.
- 6 months to build an online personal brand (on just 1 channel).
- 3 months to monetize your personal brand.
- 3 months of trial & error.
You have 2 options:
โ Spend Time. Learn Skills, Do It Yourself. Start Tomorrow. Make or Lose Money.
โ Save Time. Leverage Skills. Hire Me. Start Yesterday. Make Money (Loss-Free).
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Not all heroes wear capes, some wear glasses.
But the conductor wears both.
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