The Business of Personal Branding, Simplified.

Read time: 5 minutes
Promise: Personal branding for dummies.

The Business of Personal Branding, Simplified. 🏴





1) Find a definition for personal branding.

It’s an unregulated industry.

Your game. Your rules.

But if you really want to another perspective,

A personal brand is the digitization of your reputation” — Rory Vaden

“Your brand is the story that people tell themselves about you and the expectations that they have when you walk in the room.” — Seth Godin

It’s the mental space that occupies in people’s minds.

It’s the idea of being known for one thing.

It’s the influence that you have on other people.

2) Find direction based on your skill set

These are the most common PB paths. Pick any:

  • Public relations, press, publicity (communications, journalism, media, etc.)
  • Social media and online influence (marketing, content creation, affiliate, etc.)
  • Identity and personal development (coaching, healing, training, etc.)
  • Public figure management (ghostwriting, editing, storytelling, etc.)

3) Create a business around that


A) Product/service

Find a problem to solve,

Solve it.

B) Sales

Find a person to solve it for.

Help them.

C) Marketing

Find a message that speaks to that person.

Spread it.

4) Mindset orientation

Do these basic principles for at least 6 months and you’ll have your first clients.

Your counter is now -6.

Set it to 0 when you finish your 6-month trial.

They’re going to be the hardest and most challenging months in business. Ever.

But they’re going to teach you so much about yourself.

It’s not the clients or the money that will make you feel successful.

It’s the newfound self-respect that you’ll develop along the way.

It’s the transformation that you’ll witness first-hand.

It’s the infinite version of yourself that only exists at the end of extreme effort.

It’s a version of yourself that is stuck in a dark, dream, finite maze inside your soul.

And the only way out is becoming someone new.


There isn’t any.

It’s you against you.

You can do this. I believe in you.

But do you believe in you?

And there you have it,

A simplified personal branding business.

Is this dumb enough for you to take action on it? I hope so.

Share this post,

Personal branding for dummies. 👻

In Other News…

New toy to play with, BH road bike baby 🤙

See you in traffic ~

Till next time,

Your misfit friend.

Thanks for reading!

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Forward it to a friend, it costs nothing to do.

Let’s together,

Fit every misfit, and build a world, where every misfit voice is heard.

Amine Hammou

Need to ghostwrite a premium educational email course?

👻 Schedule a 15min Discovery Call

🏴 Executive Personal Branding for High-Net-Worth Individuals™ | Gain Authority, Credibility, and Industry Recognition ➜ (Free) Personal Branding Masterclass

Let’s do more together:

High-net-worth individuals have 3 personal branding assets in common,
These assets can either make or break their business (no, It’s not social media influence):

  1. An educational email course that documents their expertise, builds up their authority and generates leads on autopilot.
  2. A monetization blueprint. Let’s be real, you rather have 100k followers or $100k in your bank account?
  3. An irresistible offer that people feel stupid saying no to.

Best part?
You can do it too. For
free! No questions asked:

Build Your Educational Email Course, Use this in-depth step-by-step process that I use as a guidebook with my paid clients to write a premium educational email course. Thank me later.

Personal Brand Monetization Blueprint, The ultimate action plan for building a one-person personal branding business online.

Create an Irresistible Offer, This is where money is made. Without it, you don’t have a business, you have a hobby.

Worst part?
This will take time.

  • 1 month to build an irresistible offer.
  • 3 months to learn how to write and build an email course.
  • 6 months to build an online personal brand (on just 1 channel).
  • 3 months to monetize your personal brand.
  • 3 months of trial & error.

You have 2 options:

→ Spend Time. Learn Skills, Do It Yourself. Start Tomorrow. Make or Lose Money.

→ Save Time. Leverage Skills. Hire Me. Start Yesterday. Make Money (Loss-Free).

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