[Letter 11/365] โ March 7, 2024 โ 11pm
LinkedIn Outreach Crash Course ๐ฐ– Cold Outreach Masterclass – If you’re interested in a client acquisition email templates that doesnโt solely rely on social media algorithms or constant hustling, I invite you to download my sales email templates. Discover how to increase 10 – 20% to your bottom line by copy-pasting these high-convert, high open-rate emails. โ Read my letters on: Blog, Medium, and Substackโ Read time: 21 minutes LinkedIn outreach crash course |
What we will cover in today’s newsletter: Outreach definition Outreach mindset Outreach scripts The 3-step outreach system LI Inbox Management Cold outreach can sound daunting and intimidating if you don’t have the right system in place. Today, I will help you fix that problem (if you take action). Yes, It’s free and anyone running an online business on LinkedIn can do it (Reader, you can too!). โ 1) Definitionโ First, let’s define what cold outreach is. Cold outreach is not sending bulk unwanted messages to spam and annoy people. โ It’s the process of getting future customers to know you exist.โ If no one knows you exist, no one will buy from you. And if no one buys from you, you don’t have a business. โ Easy, right? Well, It’s simple, but not easy. That’s why we need to talk about your mindset, one more time… Ugh! โ *** *** 2) Mindsetโ A) Most business owners prefer to make content instead of doing outreach The reality is that building a brand is 100x harder than doing outreach. Social media is a long-term game. It takes a good 6 – 12 months to get good at it. It takes at least a decade to build a strong audience. It takes a lot of skills and finesse to monetize that audience. โ If you want to have enough cash-flow to run a sustainable online business: โ Stop making social media content, & Start DMing, emailing, calling and asking for introductions. โ Create your own goddamn opportunities. โ B) Most business owners are afraid of reputational damage. โ Guess what, On a grand scheme of things, No one will remember you. Whether you do โbadโ outreach, โgoodโ outreach, or โnoโ outreach, You won’t be remembered. Whether you are broke or you have a million dollar in your bank account, You won’t be remembered. So why not be on the side of making a million dollar and not be remembered? & Don’t blame it on reputation management if: โ When you don’t have food to put on the table. โ When you can’t afford to hire or pay your team. โ When you can’t acquire new customers. โ You are not in a position of power to care about what people think about you; You are not a brand (Yet!), you are barely a business…โ Fix that first, Then worry about managing that reputation and gut feelings later. (Sorry to hurt some of y’all brand babies out there). โ Don’t let your insecurities get in your way. Fill the void of insecurity by becoming a successful business owner. โ Reach out to [10-100] per day and 100x your chances of getting customers. โ *** Consider giving this a read: 10 Principles that can make you more money online than any of your emails combined. *** 3) ScriptsI know you Reader: โAmine! This is all good and fancy but I don’t know what to say…โ I got you. โ My friend Anthony Carlton has shared with me his entire DM script strategy that he uses to sign up high-ticket clients (so you can, too). I’m even using some of these scripts myself ! So you better not sleep on this. โ 4) Process / Systemโ Now for the โhow-toโ fancy outreach tutorial. The goal of doing outreach is to turn a cold prospect into a warm prospect who’s willing to go down the line of your funnel. That’s why I have created these 3 categories of outreach. โ A) Introduction The introduction is the first ever interaction/impression that a customer has with you. Make it good. - Be human
- Use humor
- Ask questions
- Be human
Don’t pitch or make it about you at this stage. Instead, build report exactly as if you’re meeting a stranger in real life. Again, simple, not easy. โ B) Follow-up Have you ever heard the expression of: The money is in the follow-up?โ My little twist on that quote is that not all money is equal to liquid cash. Money walks in stages. And this stage is called the follow-up. โ Your goal is either to get a response in case you’ve been ghosted or to move the prospect to the next step in the sales funnel. The follow-up phase is like a bridge between an interested and a non-interested prospect. You don’t stop following up until you get a hard no. Ghosting is part of the game. Consistency is also part of the game. You beat ghosting with consistency. Consistency is a stronger force of action (behavior) than the one’s of ghosting. โ What you can include in this stage: - Lead magnet
- Valuable free resource
- Asking for help
- Feedback call (free time)
- Jokes
- Urgency
โ C) Direct Response โ I’m sure you’re not on LinkedIn to find your next Tinder match. If you are, good luck. If not, it’s time to stop texting for the sake of texting and get down to business. โ You have followed up with your prospect, and you’ve got a response, now what? In 9/10 your prospects aren’t just going to request your services out of the blue. You have to guide them through a process of qualification. โ I promise you, this is simpler than you think! You just need to know the right questions to ask. Here are the 6 questions I learned from Richard Moore on how to move the needle from a DM to an onboarding call: โ 1- What made you follow me? โ 2- What have you tried so far? โ 3- What do you think the next step is? โ 4- Look, I know I can help with {this} / Iโd love to chat with you more about {this}. โ 5- Would you like to explore what it would look like if we worked together? โ 6- If so, let me know when it’s a good time to set up a time to chat. โ Please do not overcomplicate this process or think of the 100 million ways of how this would not work. Just think of the 1 that will, and do that 100 million times to make your own luck. โ D) Inbox Management (BONUS) โ Now, if you are using LinkedIn as your main platform for lead generation, You better learn how the platform works from the inside out and maximize the hell out of that opportunity vehicle. โ I’ve seen no one talk about this so far, If you don’t want or can’t afford to pay for LinkedIn’s sales navigator, There is another way to use a minimum-viable version of it natively for free. โ Let’s say you have an audience of decision makers in your connections list. And you want to start DMing them, or you already have, but your inbox is messy. And let’s say you also have your peers and LinkedIn friends that you talk to on a regular basis, and you don’t want those to be mixed with your leads list. What If I told you that you can turn your boring LI inbox into the sexy Instagram inbox of general & primary? โ Here’s how: Step 1 – Go to your LinkedIn DM inbox and select the person (message) that you want to apply this new inbox. Step 2 – Click on the 3 dots on the right next to his name like this: Step 3 – Click on โMove to Otherโ. And voilร ! Now you have a โFocusedโ inbox which is your โprimaryโ one and an โotherโ inbox which can be used for friends and peers. Now I highly recommend doing this on your phone as it is faster to just swipe right on the person’s name/text and โmove to othersโ rather than clicking on the 3 dots. And sadly, no, you can’t do a โselect allโ and move a bunch of people at once. Yup, I know… LinkedIn UX sucks. /***/ Step 4 (Bonus) – Star conversations that you want to follow up on later or that have shown an interest. And then filter your inbox using the โ3 lineโ icon next to โsearch messagesโ to filter by โstarredโ only. โ โ Did I just save you $1000 of sales navigator prospecting? You’re welcome. *** Want to return the favor? Send me an invoice of $999 or simply: โShare this newsletter. *** Till next time, Your brand conductor. โ P.S. I bet you will also love these: โ โ P.P.S. If you are a well-established solopreneur trying to do email marketing and personal brand building on LinkedIn but not seeing the results you want, keep reading below. โ If you want me to create a premium educational email course that serves as a ๐ต๐ถ๐ด๐ต-๐พ๐๐ฎ๐น๐ถ๐๐ ๐น๐ฒ๐ฎ๐ฑ ๐บ๐ฎ๐ด๐ป๐ฒ๐ for your entire marketing / sales funnel. โ And then, turn that lead magnet into a ๐ฎ๐ฐ/๐ณ ๐๐ฎ๐น๐ฒ๐ ๐ฟ๐ฒ๐ฝ ๐๐ต๐ฎ๐ ๐๐ผ๐ฟ๐ธ๐ for you ๐ผ๐ป ๐ฎ๐๐๐ผ๐ฝ๐ถ๐น๐ผ๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐ ๐๐น๐ฒ๐ฒ๐ฝ. โ And then, ๐๐ฟ๐ถ๐๐ฒ ๐ฒ๐บ๐ฎ๐ถ๐น ๐ฎ๐ฑ๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฒ๐ธ๐น๐ ๐ป๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟ๐ ๐๐ผ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ผ๐๐ฟ ๐น๐ฒ๐ฎ๐ฑ ๐บ๐ฎ๐ด๐ป๐ฒ๐ in front of thousands of readers by leveraging ๐๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐๐ต๐ถ๐ฝ ๐ป๐ฒ๐๐๐ผ๐ฟ๐ธ๐ from big creator-based personal brands. โ And then, ๐๐ฎ๐ธ๐ฒ ๐๐ต๐ฒ ๐ฝ๐ฟ๐ฒ๐๐๐๐ฟ๐ฒ ๐ผ๐๐ ๐ผ๐ณ ๐๐ผ๐ ๐ฏ๐ ๐บ๐ฎ๐ป๐ฎ๐ด๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ผ๐ฟ๐ธ๐น๐ผ๐ฎ๐ฑ from the ๐ด๐๐ฎ๐ฟ๐ฎ๐ป๐๐ฒ๐ฒ๐ฑ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ that you will get from creating a personal brand operating system in a short 3 – 6 month engagement. โ And then, get to ๐ธ๐ฒ๐ฒ๐ฝ ๐ฎ๐น๐น ๐๐ต๐ฒ ๐ฎ๐๐๐ฒ๐๐ ๐ฏ๐๐ถ๐น๐, ๐ฒ๐บ๐ฎ๐ถ๐น๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ, ๐ฎ๐ป๐ฑ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ฒ๐ฑ with your name & IP on it after the engagement is over. โ Without having to worry about ๐ถ๐ป๐๐๐ฟ๐ฎ๐ป๐ฐ๐ฒ, ๐ฏ๐ผ๐ป๐๐๐ฒ๐, ๐๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด, ๐๐ฎ๐ฐ๐ฎ๐๐ถ๐ผ๐ป, ๐๐ถ๐บ๐ฒ ๐ผ๐ณ๐ณ, ๐๐ผ๐ฟ๐ธ๐ฒ๐ฟ’๐ ๐ฐ๐ผ๐บ๐ฝ, or ๐บ๐ฎ๐๐ฒ๐ฟ๐ป๐ถ๐๐ ๐น๐ฒ๐ฎ๐๐ฒ (Dah!) โ Would that be something that you’d be interested in? If so, โBook your future success call from here.โ Listen, I’m not new to this, I have done this before: Still on the fence? Check out this case study on how I helped a client make $4000. I WANT TO CONNECT WITH YOU COME AND FIND ME Not all heroes wear capes, some wear glasses. But the conductor rides both. ~ See you traffic ~ |
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